Sunday 6 May 2012

Techzone360 Week in Review,

April showers might finally be abating but technology innovations have been alive and kicking in the space even in this inclement weather as companies have charged forward this week with innovations and industry thought leaders have shared their thoughts on the latest news headline.

Kicking off this week, a new report from Chetan Sharma, a technology and strategy consultant, revealed that global mobile revenues is showing no sign of slowing down as analysts predict that revenue growths will reach $1.5 trillion in 2012, representing more than two percent of the world’s total gross domestic product (GDP).

One of the most striking results from the survey was that the revenue spike is largely a result of the massive shift in operator revenue from legacy services like voice and SMS to non-messaging mobile data services, which accounted for $157 billion in 2011. Further, more than 50 global operators will generate over $1 billion in data revenues in 2012 and by 2015, mobile data will account for roughly 95 percent of total global mobile traffic.

"Some operators expect 90-95 percent of their device sales to be smartphones in 2012," said Sharma. "In terms of the actual smartphone penetration, we expect the US market to eclipse the 50-percent mark in 2012."

In other news, if you aren’t already hopped aboard the social media bandwagon for business use you might be miles behind the competition. From LinkedIn to Twitter to Facebook, social media sites are becoming ubiquitous and each company is trying to be one step ahead of its competitors with regards to social media campaigns.

So if you decide that you need to embrace the Tweets, status updates and posts of the world, how do you go about implementing a stellar social media strategy? Start by asking yourself a series of questions. Questions should include: How should you determine the best channel through which to communicate with your clients?; Should you invest resources into adding social media accounts into your customer information database?; Is your social media response designed to illicit action or response?; and What is a reasonable time frame to expect customers to read social responses and take some action?, among others.

Also this week, the rumor mill was finally put to rest as experts are reporting that social networking mogul Facebook has filed an amended S-1, which indicates that the company intends to make available 337 million shares at an expected IPO price between $28 and $35. As per the report, Facebook is selling 180 million of the shares, allowing the social networking giant to raise between $4.9 billion and $6.3 billion.

Other shareholders, including CEO Mark Zuckerberg, are selling the remaining 157 million shares, reports Business Insider. Facebook has also allotted an additional 50 million shares in case of higher-than-expected demand. For more, click here.

The tech space was also abuzz this week as developers, innovators, and tech enthusiasts gathered at Business Insider’s Startup 2012 event in New York City to hear from multiple industry leads including Arianna Huffington, the president and editor-in-chief of The Huffington Post Media Group. One topic Huffington shared with participants is how she “built a blog into an empire” with the Business Insider’s Editor-in-Chief Henry Blodget.

And, according to Huffington, the first place to start is “Being more independent so we can accelerate all our growth.” Huffington told Blodget that her company relies on fulltime staff, not freelancers as most AOL-owned media groups have in the past. Her company was recently in the news for its seventh birthday occurring this coming Monday, May 7, and for its recent achievement winning a Pulitzer award. The media group also plans on expanding into multiple countries in multiple languages.

Raj Rajput [ MBA ]

Mobile Reviews Expert

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